Upgrade your forever home.

Finely Curated Spaces. Handcrafted For You.

It’s really that simple.
Our Mission is to create curated spaces using a three-part model that combines
your needs, our construction expertise with a design perspective and a hyper-aware
eye for detail and premium quality.

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We are passionately committed to creating unique spaces within the built
environment by understanding your needs and goals.
We focus intently on the upgrades to your space with a designer’s eye, fuelled by
a craftsman touch. With our unique blend of expertise, you can rest assure that the
upgrades to your forever home are in the hands of people who care.

Minimal Hassle.
Positive Experiences.

Upgrading your forever home is often a huge undertaking, with many years of your vision and dollars dedicated to a project. It doesn’t need to be a hassle.

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Because of this inherent nature of transforming your space, White Label Homes works collaboratively with your design professionals, and offer consultation in the build process to eliminate hassle.

We know from experience that the key to a successful project is one that understands your needs, the designer’s vision and the builder’s know-how to deliver a space that you are ultimately happy with. Through this process, we eliminate unforeseen surprises, while ensuring that your needs are met every step of the way.

Our Commitment to You.

From our first phone call or meeting, through to the completion of each project, we provide you with an experienced service that is unmatched by any other builder or construction manager.

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We know that there are many choices when renovating or building, and we want to make the process as simple (and exciting) as possible. Our principals work hands-on with each project; combining an appreciation of, and respect for, design and architecture with expertise in construction. We work hard to help translate your ideas into built form, and we are committed to incorporating strong design into each project from the start – so that your experience is nothing but delight as the project comes to life.


See why we are Winnipeg’s premier basement and kitchen renovation and addition design-build contractor.

  • Karl Loepp
    Karl LoeppPresident

    Karl is the founder and president of White Label Homes. Karl has been active in the Winnipeg and Western Canada construction industry since 1988 and has been responsible for leading many of Winnipeg’s apartment rehabilitation success stories. He is the managing partner in a number of privately held commercial properties and has served as a director on several publicly traded company boards. His business acumen and depth of construction knowledge provides clients with expertise and leadership to reach their project goals.

    Karl has served as chair of Jocelyn House Hospice, a home for terminally ill residents in the final stages of life.

  • Daniel Melendez
    Daniel MelendezVice-President

    Daniel is the vice president at White Label Homes. He brings a blend of architectural design talent and real estate development and marketing knowledge to work closely with clients from all walks of life. Daniel worked for several years with an international architecture and engineering firm in Winnipeg before joining LCM and brings his appreciation for architectural design to LCM’s clients. He is passionate about the process of helping them achieve attractive and cost effective results, and knowing that projects have a positive effect on transforming the city he calls home. Daniel grew up in Winnipeg, and is a University of Manitoba graduate with honours from the Environmental Design (Architecture) program.

    Daniel is currently serving as a board member of the Young Construction Leaders of Manitoba.

Our Client & Supplier Testimonials

  • Our experience with White Label Homes has been exceptional on our total home renovation and expansion. Our relationship with Daniel Melendez, the project manager; and Jared Neufeld and Marian Kukielka, the on-site project managers have been beyond a business relationship. Daniel has delivered on both schedule and budget. In addition, we were continually consulted by Daniel, Jared and Marian with every decision or issue that can arise when renovating or expanding. All work was done with high quality materials and they always cleaned up after themselves, both in and outside of our home. We found the level of respect phenomenal, from everyone from White Label Homes, and this extended to our neighbors. Daniel, Jared and Marian made themselves available to us every day, evening and weekend. They were always open to all our questions and concerns. Not only has White Label Homes met our expectations, but they exceeded them on every level. Daniel is forward thinking and very knowledgeable regarding current and upcoming trends and designs. Suggestions continued as the construction took place. Both Jared and Marian have old world craftsmen abilities. They are very experienced and resourceful. They communicated effectively with Daniel, each other and with ourselves. Open communication and site meetings were ongoing and welcomed. Regarding the internal work, exceptional care was taken to ensure no damage was done to any existing design, furnishings, and structures. Protective covers and barricades were paramount to ensure safety and protection for ourselves and our dog. As the project continued to the external work, which includes expanding our home, front entrance, refacing the exterior design, replacing all windows and doors, and complete new deck and landscaping of the property was done with care, professional expertise and sound, sturdy construction. Based on our past history and experience over the years with White Label Homes, we continue to expand and renovate with peace of mind and outstanding satisfaction. We would without a doubt highly recommend White Label Homes to anyone looking for the "ultimate" building experience based on their loyalty, trustworthiness and respectfulness for all your needs.

    Keith & Vicky Jordan
  • My wife and I retained White Label Homes to finish our basement. Our project team of Daniel, Jared, Marian and their crew of workers did a fantastic job of supporting us throughout every step of the process. Daniel provided great design advice and information along the way, Jared helped us navigate several challenging aspects of the framing and build and Marian was an excellent painter, finisher and all around pro. Our project involved completely gutting our basement down to the foundation walls along with a couple of additional side-projects and the entire process was handled superbly. Our family feels blessed to have met and worked with these folks and we are looking forward to many years of wonderful family memories in our newly finished basement. Bravo and thank you guys.

    Trevor and Denise Hubert
  • White label homes helped us with the renovation of our 1955 bungalow and coordinated everything we needed from electrical, millwork, painting and finishing work. The site supervisor did a great job keeping us in the loop and helping us understand what our choices and results would be. The finishing work is beautiful and they understood well the style we wanted to achieve. Would definitely recommend for a clean aesthetic and professional work.

    Brendan & Sonja Hargrave
  • It was a pleasure working with Daniel. He displayed excellent taste and discretion in his design capabilities and was organized and reasonable in his management of the project. He paid special attention to details which made the design stand out.

    Aleem KhanFort Rouge Glass
  • We're honoured to work along with White Label Homes on some of their amazing work. They come up with creative ideas and put the time in to ensure the highest of quality and workmanship. Their ideas and execution are top-notch and we've seen how happy their customers end up. We look forward to being a part of their future projects and can't wait to see what else they come up with!

    Michelle CockerillWestern Marble & Granite


When you choose to partner with White Label Homes, you can expect to get functional and attractive space at a budget you agreed to – while being expertly guided by design and construction professionals you can trust.

Email us at office@lolacon.com and we will contact you, or call us at (204) 594-1042.

We want to build your forever home!

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